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    Timing the Market vs. Preparing for It: Which One Actually Pays Off?

    • Ken Schwartz
    • July 8th, 2025
    • 0 min read

    If you’ve been considering selling your home in the San Diego Metropolitan Area, you’re probably caught in that familiar mental tug-of-war: “Should I list now... or wait for the perfect moment?”

    You’re definitely not alone in this. With the fluctuations in mortgage rates, the ups and downs of home prices, and the constant stream of news, it’s easy to feel stuck. One week, it’s a seller’s market, and the next, buyers seem to be pulling back. Blink, and the narrative shifts again.

    This uncertainty often leads homeowners to wait—waiting for rates to drop, for prices to rise, or for that elusive “right time” to make a move.

    But here’s the reality that seasoned sellers—and savvy agents—know: timing the market is nearly impossible. On the flip side, preparation puts you in control.

    Why Chasing the “Perfect” Moment Often Backfires

    Let’s be honest: the housing market doesn’t come with a neon sign flashing “Now’s the time!”

    The best time to list your home? You usually only recognize it after the opportunity has passed. The weekend when buyers were eager for new listings might have come and gone. That dip in rates that could have improved affordability might be over before you even realize it. The moment your home could have stood out with little competition may have slipped by.

    Trying to predict the market can leave you scrambling, while other sellers who were ready are already under contract.

    The Advantage of Being Prepared

    Preparation doesn’t mean you have to rush to list your home next week. It means getting everything in order now so you’re in the best position when the timing feels right.

    This could involve starting to declutter and simplify your space now, so when the time comes, you’re not in a mad dash. It might mean tackling repairs while you have the time, rather than under pressure. It could also involve meeting with a trusted real estate agent to discuss your home’s potential value, giving you a clear understanding of where you stand financially before making any decisions.

    When you’re prepared, you don’t just list; you launch. You do it with confidence, clarity, and a solid understanding of the market.

    The Cost of Waiting Without a Plan

    Now let’s flip the coin. What happens when someone waits without a plan?

    Too often, they list after the market has already shifted. They rush through staging and prep because they didn’t start early enough. They hesitate on decisions, second-guess pricing, and miss the moment they were hoping for.

    And when offers come in lower than expected—or not at all—it’s not just disappointing. It’s something that could have been avoided.

    Waiting without a plan often leads to reactive decisions. And in real estate, being reactive rarely translates to profit.

    What Preparation Actually Looks Like

    Getting prepared doesn’t mean you need to undertake a major remodel or create an overwhelming to-do list. In fact, the most effective preparation usually starts small.

    It could mean clearing out the garage, sprucing up your landscaping, or reviewing your mortgage balance to estimate your net proceeds. It might involve scheduling a walkthrough with your agent to understand what buyers in the San Diego area are really looking for. You don’t have to do everything at once. You just need to start.

    The more time you give yourself, the more thoughtful and strategic you can be. And that preparation often pays off—literally.

    The Market Will Keep Moving. Will You Be Ready?

    Here’s the reality: the housing market never stands still. Conditions shift, sometimes rapidly. Buyer demand ebbs and flows. Interest rates can change in a matter of days.

    But the homeowners who benefit from those changes aren’t the ones glued to the headlines. They’re the ones who are ready to act when the moment comes. They’re not scrambling to make updates, get photos, or figure out pricing. They’re already positioned to move.

    Final Thoughts: Preparation = Power

    If you’re unsure when you want to sell, that’s perfectly fine. The goal isn’t to rush your decision. It’s to ensure that when you are ready—whether that’s two weeks or two months from now—you’re not starting from scratch.

    Because here’s the bottom line: while timing will always play a role, preparation is what gives you options. It’s what allows you to act with intention, not urgency.

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    About the author

    Ken Schwartz

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    Since 2008, I have been helping clients reach their goals, and doing so in the most professional fashion possible. I graduated with a Bachelor’s Degree in Mechanical Engineering from the University of California at San Diego in 2008. After working in the field for a short time, I found my true calling in Real Estate. My ability to talk with people and problem solve made real estate a perfect fit for me. I obtained my Real Estate License in 2008 and have worked in the industry ever since. My previous experience includes Property Management and helping clients Buy or Sell their home. In 2012 I received my Real Estate Brokers license and have recently joined the team at CENTURY 21 Affiliated. When I'm not out selling homes, I love spending time with my wife and 4 french bulldogs. I also play in an adult baseball league, which helps fulfill my competitive nature. Having played baseball in high school, it is a great extension to my glory days. Thankfully San Diego has such great weather, we can play year round. My expertise in the San Diego market and the outstanding resources of CENTURY 21 Affiliated give my clients the satisfaction that I can provide them the best quality service out there. A Real Estate transaction can be a stressful time, but it doesn't have to be. We do everything we can to make it as smooth as possible, while delivering our clients the best value and helping to build their personal wealth.

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    Ken Schwartz Real Estate

    Ken Schwartz | CA DRE #01854235 | NMLS 2461429

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

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    858-500-2195

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