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    Selling Before the End of the Year: Here’s What You Need to Know in San Diego

    • Ken Schwartz
    • November 4th, 2025
    • 0 min read

    Spring is often touted as the prime time to sell a home. The weather is pleasant, the flowers are blooming, and “For Sale” signs pop up like daisies. While that season certainly brings more activity, late fall can quietly favor sellers in the San Diego Metropolitan Area who are ready to make a move while others are waiting for spring.

    This time of year creates a unique real estate market: smaller, more focused, and often more productive for homeowners who know how to take advantage of it. If you’ve been pondering whether to wait until after the holidays, let’s take a closer look at what’s happening in late fall and why it might be worth listing your home before the year wraps up.

    Serious buyers don’t stop looking in November

    While overall buyer traffic does dip slightly in late fall, the ones who remain active are typically far more motivated than the casual browsers of spring. Many of these buyers are facing real deadlines, like job relocations, lease expirations, or tax considerations that require closing before the end of December. Others are moving due to family changes or a home purchase that fell through earlier in the year.

    This results in a buyer pool that’s smaller but more committed. These individuals have likely already toured homes, spoken with lenders, and are ready to make an offer when the right property comes along. For sellers, this means fewer wasted showings and a higher likelihood of receiving offers from buyers who are financially and emotionally prepared to move forward.

    Less competition helps your listing stand out

    As the weather cools, inventory typically drops. Some sellers take their listings off the market, preferring to “re-launch” in the spring. Others hold off altogether, assuming demand has vanished. This creates a noticeable gap between available homes and active buyers.

    For sellers who remain on the market or list new properties in late fall, this can work to their advantage. With fewer comparable homes, yours is more visible in online searches and on buyer alerts. When someone sets up a listing notification in their price range or neighborhood, your property is more likely to appear near the top of their feed simply because there’s less new competition.

    This reduced supply can also lead to stronger negotiating positions. In markets where buyers still face limited choices, a well-priced home that shows well may receive solid offers without the need for multiple price adjustments. It’s not about artificially inflating prices but positioning your home to attract attention when choices are scarce.

    Timing incentives drive late-year sales

    Beyond relocation and logistics, the end of the year brings financial motivations that can influence buyer behavior. Some households want to close on a property before December 31 to take advantage of tax deductions tied to mortgage interest, property taxes, or investment planning. Others are looking to complete a 1031 exchange or finalize a purchase before new financial reporting periods begin.

    Corporate relocations also tend to spike in the final quarter. Many companies plan transfers and new hires around the fiscal calendar, meaning transferees often need housing before January. These buyers are working under strict deadlines and usually have assistance from relocation specialists who keep the process moving quickly.

    How to prepare your home for a late-fall sale

    Selling during the cooler months requires a few small adjustments to presentation and logistics, but most of them are straightforward. The goal is to make your home feel warm, bright, and inviting—qualities that resonate with buyers this time of year.

    • Maximize light.
      Shorter days mean fewer daylight hours for showings. Open blinds, replace dim bulbs, and add accent lighting to darker corners. Warm, consistent lighting helps buyers feel comfortable and allows your photos to look inviting even on overcast days.
    • Emphasize seasonal comfort.
      A tidy, well-kept home can shine in any season. Keep entryways clear of leaves or debris, add a simple wreath or planter, and make sure the heat is set at a comfortable temperature before showings. Subtle seasonal touches can make a lasting impression without distracting from the space itself.
    • Stay flexible with scheduling.
      Between school events, holidays, and unpredictable weather, flexibility helps ensure motivated buyers can see your home. Allowing a broader range of showing times, even evenings, can make a difference in this season.
    • Price strategically, not aggressively.
      Late-fall buyers are informed. Many have been tracking listings for months. A realistic, data-driven price supported by comparable sales will attract attention faster than testing the market at a higher number. Homes that start strong often sell more smoothly than those that need multiple reductions.
    • Highlight readiness and updates.
      Buyers who need to move quickly look for homes that are move-in ready. Draw attention to recent maintenance, upgrades, or flexible closing options that make the transaction easier to finalize.
    • Work with the weather, not against it.
      Make a plan for clean entryways and safe walkways. Provide a mat for shoes, maintain exterior lighting, and ensure the first impression feels cared-for.

    What to expect from the process

    Selling in late fall does look a little different. There may be fewer showings than in spring, but the quality of those showings is usually higher. Buyers have already narrowed their search and are less likely to view homes casually. Negotiations may move faster since both sides are motivated to close before the holidays or the end of the fiscal year.

    It’s also worth noting that ancillary professionals—inspectors, appraisers, movers, and lenders—often have slightly more availability during this season. That can shorten timelines and reduce bottlenecks that sometimes occur in the spring rush.

    The key is to focus on preparation and communication. If your home is ready, priced accurately, and marketed clearly (all things we’ll help you with), there’s no reason to delay until April. Listing now can help you reach serious buyers who are looking precisely when competition is lowest.

    A quieter market can still be a strong market

    The housing market doesn’t disappear when temperatures drop; it simply shifts. By late November, the crowd thins, but motivation increases. For sellers who act strategically, that can create a meaningful window of opportunity before the new year begins.

    Listing now doesn’t mean missing out on spring activity; it means stepping into a more balanced market where buyers and sellers both have time to make clear, confident decisions. With fewer competing homes, dedicated buyers, and financial timing on your side, selling before winter can position you well for whatever comes next.

    Selling this fall? Let’s make sure your listing stands out before winter hits.

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    About the author

    Ken Schwartz

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    Since 2008, I have been helping clients reach their goals, and doing so in the most professional fashion possible. I graduated with a Bachelor’s Degree in Mechanical Engineering from the University of California at San Diego in 2008. After working in the field for a short time, I found my true calling in Real Estate. My ability to talk with people and problem solve made real estate a perfect fit for me. I obtained my Real Estate License in 2008 and have worked in the industry ever since. My previous experience includes Property Management and helping clients Buy or Sell their home. In 2012 I received my Real Estate Brokers license and have recently joined the team at CENTURY 21 Affiliated. When I'm not out selling homes, I love spending time with my wife and 4 french bulldogs. I also play in an adult baseball league, which helps fulfill my competitive nature. Having played baseball in high school, it is a great extension to my glory days. Thankfully San Diego has such great weather, we can play year round. My expertise in the San Diego market and the outstanding resources of CENTURY 21 Affiliated give my clients the satisfaction that I can provide them the best quality service out there. A Real Estate transaction can be a stressful time, but it doesn't have to be. We do everything we can to make it as smooth as possible, while delivering our clients the best value and helping to build their personal wealth.

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    Ken Schwartz | CA DRE #01854235 | NMLS 2461429

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

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    858-500-2195

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