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    Negotiating from the Seller Side: What You Can Actually Control in San Diego

    • Ken Schwartz
    • September 16th, 2025
    • 0 min read

    The moment offers start rolling in, the entire selling experience takes a turn.

    Up until this point, you’ve been busy preparing—cleaning, staging, photographing, and listing. There was a clear checklist to follow. But once those offers hit the table, things can feel fast-paced, chaotic, and out of your control.

    Buyers are looking for answers. Agents are on the phone. Deadlines start piling up. It’s easy to slip into a reactive mindset. You might find yourself saying yes too quickly, giving in to pressure, or second-guessing your decisions before you’ve had a chance to think them through.

    But here’s something most sellers don’t hear enough: you still have control.

    Not over everything, of course. There will always be unpredictable variables. However, at this stage, when negotiations begin, you have more influence than you might realize. Understanding where your control lies can help reduce the emotional stress and uncertainty of the process.

    Let’s break down the aspects of negotiation that you can actually control, and how to approach them with clarity, calm, and confidence.

    You have more say in the timeline than you might think

    One of the most common stress points for sellers in the San Diego area is the closing date. Buyers often include their preferred timeline in the offer, but that doesn’t mean you have to accept it as is.

    If you’re also buying your next home, need extra time to coordinate a move, or just want a little breathing room, that’s part of the discussion. You can ask for a later closing date, request flexibility, or even arrange a post-closing possession (also known as a rent-back) if you need to stay in the home for a short period after it sells.

    You just need a closing date that aligns with your plans, whether that involves purchasing your next place, scheduling movers, or wrapping things up at a pace that feels manageable. Most buyers are open to adjusting timelines; they just need clear communication from the start.

    Inspection is a conversation, not a demand list

    Once the home inspection takes place, things can get tense quickly. It’s common for buyers to return with a list of requested repairs, credits, or changes. Some of these requests are entirely reasonable, and some are required based on state policies or the buyer’s lender requirements. But don’t worry—your agent can help you navigate all of these requirements.

    What’s crucial to remember is that this is not a take-it-or-leave-it moment.

    You’re allowed to counter. You’re allowed to say no. You can offer a credit instead of completing the repair. You can ask for more information before agreeing to anything.

    The key is to avoid feeling blindsided. If your agent recommends it, getting a pre-listing inspection or even just a walkthrough with a contractor can help identify potential issues before the buyer discovers them. This way, you can either address them proactively or prepare for the conversation when it arises.

    Contingencies are negotiable

    Contingencies are conditions that must be met for the deal to move forward. These can include financing, appraisals, or the buyer needing to sell their own home.

    These are not set in stone. You’re not obligated to accept every contingency that comes with an offer.

    Sometimes you’ll be looking at a higher offer that carries more risk, or a lower offer with stronger terms. That’s when it’s essential to have guidance from your agent, someone who knows how to break it all down with you. Together, you can determine what you’re willing to accept and where to draw the line.

    You can request shorter timelines, fewer conditions, or even choose a different offer altogether. It’s your decision.

    Even the price can be revisited

    Many sellers assume that once a price is agreed upon, it’s locked in. But sometimes, after an appraisal or inspection, the buyer may try to renegotiate.

    This can feel frustrating and unfair. But you’re not stuck.

    You can challenge a low appraisal, especially if the comparable sales support a higher value. You can ask for documentation to back up the buyer’s request. You can push back and let them decide whether they’re still committed.

    There are instances when adjusting the price makes sense to keep things on track. However, you shouldn’t feel pressured into it without fully understanding your options.

    You can’t control everything, but you can be ready for anything

    No matter how solid the offer or how smooth the transaction seems at first, there will always be elements outside your control. A financing hiccup. A delay at the title company. A repair that takes longer than expected.

    What you can do is prepare.

    Work with your agent who knows how to set expectations early and keep everyone aligned. Be transparent about known issues with the home. Make sure you’re vetting buyers upfront. And stay responsive when decisions need to be made.

    When you’re grounded in what you can control, the surprises don’t throw you off course.

    Negotiation doesn't have to feel like a battle

    For most sellers, this is the stage of the process where emotions can start to take over. There’s money on the line. There’s timing to consider. There are expectations from everyone involved.

    But negotiating doesn’t mean fighting. It means finding the terms that help you move forward with confidence.

    You don’t have to figure all of this out on your own. Your agent will help you think through the details, communicate clearly, and stay steady when things start to speed up.

    Because when you understand what’s fair to ask for and where you have real influence, the process becomes less reactive and a lot more manageable.

    Want support from offer to close? That’s what we’re here for.

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    About the author

    Ken Schwartz

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    Since 2008, I have been helping clients reach their goals, and doing so in the most professional fashion possible. I graduated with a Bachelor’s Degree in Mechanical Engineering from the University of California at San Diego in 2008. After working in the field for a short time, I found my true calling in Real Estate. My ability to talk with people and problem solve made real estate a perfect fit for me. I obtained my Real Estate License in 2008 and have worked in the industry ever since. My previous experience includes Property Management and helping clients Buy or Sell their home. In 2012 I received my Real Estate Brokers license and have recently joined the team at CENTURY 21 Affiliated. When I'm not out selling homes, I love spending time with my wife and 4 french bulldogs. I also play in an adult baseball league, which helps fulfill my competitive nature. Having played baseball in high school, it is a great extension to my glory days. Thankfully San Diego has such great weather, we can play year round. My expertise in the San Diego market and the outstanding resources of CENTURY 21 Affiliated give my clients the satisfaction that I can provide them the best quality service out there. A Real Estate transaction can be a stressful time, but it doesn't have to be. We do everything we can to make it as smooth as possible, while delivering our clients the best value and helping to build their personal wealth.

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    Ken Schwartz Real Estate

    Ken Schwartz | CA DRE #01854235 | NMLS 2461429

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    Call Us:

    858-500-2195

    Message Us:

    [email protected]

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