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    3 Seller Mistakes You Can't Afford to Make

    Selling your home is an emotional part of life. We want you to be as prepared as possible. We'll make sure you won't make...

    • Ken Schwartz
    • October 17th, 2018
    • 2 min read

    Selling your home is an emotional part of life. We want you to be as prepared as possible. We'll make sure you won't make these 3 mistakes sellers most commonly make.  

     

    1. Attachment Issues 

     Problem: You love your home, and expect buyers to see all the irreplaceable memories that you shared in it. This attachment often leads to failing to make proper repairs that can dramatically increase the home’s value and think professional staging is unnecessary. 

     Solution: Make sure you’re truly ready to sell. This can be a very emotional process and you need to be fully committed to selling. Once you’ve decided you’re all in, start thinking of your home as a business transaction. 

    We understand how important your home is to you, and are here to make sure you stay on track!

     

    2. Pricing Panic

     Problem: You list your home for more than recommended.  After a few months of your home being on the market, you start to panic.

     Solution: Correctly price your property. Overpriced properties end up driving the price down. Correctly pricing your home can lead to a bidding war, often ending in an offer above asking price.

    We will show you homes similar to yours so that we can gauge an appropriate asking price. We also will take a look at San Diego’s average days on the market so you can know what to expect. 

     

     

    3. Ineffective Marketing

     Problem: Your home has been for sale, you’ve attracted some buyers, but no one loves your home quite yet.

     Solution: Selling a home is no different than selling a product. In order to sell effectively, you must market and advertise. Every listing we get receives a Facebook advertisement. We boost each post to an audience of 20,000 potential buyers, getting your home the maximum attention it deserves. 

    Are you ready to sell?

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    About the author

    Ken Schwartz

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    Since 2008, I have been helping clients reach their goals, and doing so in the most professional fashion possible. I graduated with a Bachelor’s Degree in Mechanical Engineering from the University of California at San Diego in 2008. After working in the field for a short time, I found my true calling in Real Estate. My ability to talk with people and problem solve made real estate a perfect fit for me. I obtained my Real Estate License in 2008 and have worked in the industry ever since. My previous experience includes Property Management and helping clients Buy or Sell their home. In 2012 I received my Real Estate Brokers license and have recently joined the team at CENTURY 21 Affiliated. When I'm not out selling homes, I love spending time with my wife and 4 french bulldogs. I also play in an adult baseball league, which helps fulfill my competitive nature. Having played baseball in high school, it is a great extension to my glory days. Thankfully San Diego has such great weather, we can play year round. My expertise in the San Diego market and the outstanding resources of CENTURY 21 Affiliated give my clients the satisfaction that I can provide them the best quality service out there. A Real Estate transaction can be a stressful time, but it doesn't have to be. We do everything we can to make it as smooth as possible, while delivering our clients the best value and helping to build their personal wealth.

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    Ken Schwartz Real Estate

    Ken Schwartz | CA DRE #01854235 | NMLS 2461429

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    Call Us:

    858-500-2195

    Message Us:

    [email protected]

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